Prada is an Italian fashion house founded in 1913 by Mario Prada, but it was under the direction of his granddaughter, Miuccia Prada, that the brand established itself as a leader in contemporary design. A visionary designer, Miuccia Prada is renowned for her avant-garde and intellectual approach to fashion, blending minimalism, innovation, and artistic references. She transformed Prada into a symbol of understated luxury, playing with the codes of classicism and modernity, and experimenting with unexpected materials and forms. Her style is distinguished by subtle elegance, a refined aesthetic, and an ability to anticipate trends while remaining true to the brand's sophisticated identity.
