Miu Miu is an Italian fashion brand founded in 1993 by Miuccia Prada, who is also the creative director of the Prada fashion house. Known for its bold, playful, and avant-garde spirit, Miu Miu offers collections distinguished by their youthful, feminine, and sometimes subversive aesthetic. The brand explores unexpected dress codes, blending retro influences, sophistication, and touches of provocation, while maintaining a keen attention to detail and the quality of materials. Miu Miu thus establishes itself as a creative laboratory where Miuccia Prada expresses a free, experimental, and resolutely contemporary vision of fashion.