Founded in Milan in 1968 by Gimmo Etro, Etro has established itself as a symbol of Italian luxury thanks to its refined fabrics and bohemian-chic style. Famous for its iconic paisley pattern, presented in vibrant colors and sophisticated prints, the brand embodies an elegance that is both exuberant and refined. Combining textile craftsmanship, creativity, and modernity, Etro offers a unique world blending heritage, travel, and a cosmopolitan spirit.